GPS Enterprise logo

A holistic platform for data-driven decision making.

Our services are integrated with powerful technology for speed to insights.

In marketing measurement, every company is different, every brand distinct and media is changing so fast that what works today will not work tomorrow. Our tools offer comprehensive data ingestion, quick processing of complex modeling, and deep insights through data visualizations. You’ll benefit from business intelligence analysis, scenario and media planning, and budget optimization.

Adapta - GPS Enterprise Data technology

Data

Ingest, assess, score, and cleanse data for analytics and decisioning.
ADAPTA - GPS Analytics Enterprise technology

Analytics

Uncover key business drivers and growth levers for marketing and beyond.
PROPHET - GPS Enterprise decisioning technology

Decisioning

Forecast, plan, war-game & optimize to maximize value.
ROI Genome - marketing intelligence

Marketing Intelligence

Data and insights that go beyond benchmarking
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NorthStar Academy - learning and enablement

NorthStar Academy is our learning platform and enablement team that educates and empowers marketers in how to fully integrate analytics across an organization.

Prophet

Data-Driven Decision Making

GPS Decisioning module, PROPHET, brings together the data, analytics, and modeling for everything you need to make data-driven decisions for business impact. GPS Enterprise offers powerful, adaptive planning capabilities from a strategic lens, a tactical lens, or even by campaigns. Whether across brand portfolios or across regions, you can optimize and balance using multiple KPIs to forecast results and optimize your spend. Helio, our weather-based demand forecasting tool will actually quantify the impact of weather on business performance. Through scenario planning and Wargaming tools, you can prepare for any range of possible futures.

 

GPS Enterprise answers questions like:

  • How do I reduce budget while maintaining sales?

     

     

     

    • How can I optimize across my portfolio of brands or across regions?
    • What granular, tactical changes should I make within a specific channel in order to optimize it?
    • What are risks and opportunities associated with a scenario?

Let’s transform your business.