GPS Enterprise – The Commercial Decisioning Platform

Turns data into expertise so brands can plan and optimize marketing for the greatest impact.

the Commercial Decisioning Platform (GPS-E) ™

Single Source of Truth to Measure and Optimize Contribution to Revenue

Produce compelling plans with measurable results with our platform’s econometrics and cohort-based analytics which produce the most accurate reports, scenario planning, testing and optimization, budgeting and forecasting for the world’s leading brands.

Comprehensive view of all factors driving your business and your KPIs

Comprehensive view of all factors driving your business and your KPIs

Discover drivers of volume and identify incrementality.

Speed to insight for channel, campaign, and tactic-level recommendations

Speed to insight for channel, campaign, and tactic-level recommendations

Privacy-safe and future-proofed, no user-level PII data needed, always-on access to scenario-planning.

Enterprise-wide analytical adoption for decisioning

Enterprise-wide analytical adoption for decisioning

Holistic viewpoint breaks down siloes, creates cross-functional relevance and sustainable organizational change. It gives marketing a seat at the table.

20+ years of Intelligence from ROI Genome

20+ years of Intelligence from ROI Genome

Access to benchmark data across 12+ industries and 45+ countries to provide a wealth of added value and experience.

How Brands Use Our Commercial Decisioning Platform

With GPS-Enterprise, the world’s biggest brands have uncovered the truth and reasons behind their performance and evolved to become unstoppable

Your trust is important to us

Your Trust is Important to Us

Our SOC 2 Type 2 compliance shows the independently-confirmed effectiveness of our data security and availability controls, and our commitment to data safeguarding.