Home Goods Brand Harnesses Weather for Results
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In marketing measurement, every company is different, every brand distinct and media is changing so fast that what works today will not work tomorrow. Our holistic platform, GPS Enterprise, offers comprehensive data ingestion, quick processing of complex modeling, and deep insights through data visualizations. You’ll benefit from business intelligence analysis, scenario and media planning, and budget optimization.
GPS Decisioning module, PROPHET, brings together the data, analytics, and modeling for everything you need to make data-driven decisions for business impact. GPS Enterprise offers powerful, adaptive planning capabilities from a strategic lens, a tactical lens, or even by campaigns. Whether across brand portfolios or across regions, you can optimize and balance using multiple KPIs to forecast results and optimize your spend. Helio, our weather-based demand forecasting tool will actually quantify the impact of weather on business performance. Through scenario planning and Wargaming tools, you can prepare for any range of possible futures.
How do I reduce budget while maintaining sales?