Home Goods Brand Harnesses Weather for Results
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Helio
Quantify the impact of weather on business performance
EXPLORE HELIO
A holistic platform for data-driven decision making.
Our services are integrated with powerful technology for speed to insights.
In marketing measurement, every company is different, every brand distinct and media is changing so fast that what works today will not work tomorrow. Our holistic platform, GPS Enterprise, offers comprehensive data ingestion, quick processing of complex modeling, and deep insights through data visualizations. You’ll benefit from business intelligence analysis, scenario and media planning, and budget optimization.
Data
Ingest, assess, score, and cleanse data for analytics and decisioning.
Analytics
Uncover key business drivers and growth levers for marketing and beyond.
Decisioning
Forecast, plan, war-game & optimize to maximize value.
NorthStar Academy is our learning platform and enablement team that educates and empowers marketers in how to fully integrate analytics across an organization.
Prophet
Data-Driven Decision Making
GPS Decisioning module, PROPHET, brings together the data, analytics, and modeling for everything you need to make data-driven decisions for business impact. GPS Enterprise offers powerful, adaptive planning capabilities from a strategic lens, a tactical lens, or even by campaigns. Whether across brand portfolios or across regions, you can optimize and balance using multiple KPIs to forecast results and optimize your spend. Helio, our weather-based demand forecasting tool will actually quantify the impact of weather on business performance. Through scenario planning and Wargaming tools, you can prepare for any range of possible futures.
GPS Enterprise answers questions like:
How do I reduce budget while maintaining sales?
- How can I optimize across my portfolio of brands or across regions?
- What granular, tactical changes should I make within a specific channel in order to optimize it?
- What are risks and opportunities associated with a scenario?