GPS Enterprise – The Commercial Decisioning Platform
Turns data into expertise so brands can plan and optimize marketing for the greatest impact.
Single Source of Truth to Measure and Optimize Contribution to Revenue
Produce compelling plans with measurable results with our platform’s econometrics and cohort-based analytics which produce the most accurate reports, scenario planning, testing and optimization, budgeting and forecasting for the world’s leading brands.
Comprehensive view of all factors driving your business and your KPIs
Discover drivers of volume and identify incrementality.
Speed to insight for channel, campaign, and tactic-level recommendations
Privacy-safe and future-proofed, no user-level PII data needed, always-on access to scenario-planning.
Enterprise-wide analytical adoption for decisioning
Holistic viewpoint breaks down siloes, creates cross-functional relevance and sustainable organizational change. It gives marketing a seat at the table.
20+ years of Intelligence from ROI Genome
Access to benchmark data across 12+ industries and 45+ countries to provide a wealth of added value and experience.
How Brands Use Our Commercial Decisioning Platform
With GPS-Enterprise, the world’s biggest brands have uncovered the truth and reasons behind their performance and evolved to become unstoppable
Integrated Brand Impact measures the impact of multiple brand health KPIs across the consumer funnel from awareness, consideration, acquisition, and value, incorporating consideration drivers such as imagery characteristics, and proving brand’s impact on performance metrics and business KPIs.
Latest Resources
Resource
The Marketer’s Guide to Survive (even thrive) in 2023
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Brand marketing drives sales, ROI and even performance campaigns. Don’t cut it!
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How brands are missing out on an improved 30% ROI for their advertising spend.
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7 Hidden Costs of In-Housing Marketing Measurement
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Your Trust is Important to Us
Our SOC 2 Type 2 compliance shows the independently-confirmed effectiveness of our data security and availability controls, and our commitment to data safeguarding.