Home Goods Brand Harnesses Weather for Results
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GPS Enterprise, Analytic Partners’ proprietary technology platform, delivers comprehensive end-to-end data integration, multi-dimensional modeling and deep, forward-looking insights to help companies answer complex business questions to drive data-driven decision making. With capabilities across data, analytics and decisioning, GPS Enterprise is a holistic, transparent platform delivering real-time value. Powerful decisioning tools help to plan, optimize, forecast and wargame to maximize value. Across media, channels, route to market, brands, portfolios, or across regions, with our adaptive intelligence, you can forecast, optimize and balance using multiple KPIs based on business needs. Scenario planning provides full granularity to optimize at multiple levels – within or across marketing channels and campaigns – to enable data-driven decision making.
In The Forrester WaveTM Marketing Measurement and Optimization Q1 2022, Analytic Partners received the highest score in the Technology Platform criterion.
GPS Decisioning module, PROPHET, brings together the data, analytics, and modeling for everything you need to make data-driven decisions for business impact. GPS Enterprise offers powerful, adaptive planning capabilities from a strategic lens, a tactical lens, or even by campaigns. Whether across brand portfolios or across regions, you can optimize and balance using multiple KPIs to forecast results and optimize your spend. Helio, our weather-based demand forecasting tool will actually quantify the impact of weather on business performance. Through scenario planning and Wargaming tools, you can prepare for any range of possible futures.
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