Forecast, plan & optimize to maximize value.
Adaptive Decisioning Across Multiple Lenses and KPIs
A central solution within the GPS Enterprise platform, PROPHET, leverages the power of the data, analytics, and modeling in order to make data-driven decisions for business impact. PROPHET offers powerful, adaptive planning capabilities. Whether across brand portfolios, segments, or regions, you can optimize and balance using multiple KPIs to forecast results and optimize your spend based on different objectives.
Planning from Portfolio to Campaign Level
PROPHET planning provides full granularity to optimize at multiple levels and multiple dimensions including portfolio, strategic, campaign, and tactical – within or across marketing channels and campaigns through a powerful suite of forward-looking scenario planning and optimization tools. With holistic planning across your business, inclusive of marketing and non-marketing influences, PROPHET offers a full picture to drive impact across your organization.