Consumer & Business Technology

In a consumer category with razor thin margins, we assess NPS, churn and retention alongside open customer support tickets. For B2B tech, we work with our clients to assess new vs. existing customer profitability, close cycle data, close ratios, pipeline numbers and recurring revenue. There is more to this sector than sales, we help clients assess branding, cross platform implications and Customer Lifetime Value.

Industry Stats
  • $351bin retail revenues in 2018 for consumer tech
  • 50%of B2B tech sales will come from digital by 2020
  • -2.7%decline in global sales of smartphones due to market saturation

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