Consumer Goods

Analytic Partners was launched in 2000 working with CPGs and helping them model their wealth of data and marketing for proper attribution then optimizing marketing spend. What counts in this category? Units per door per week, weeks of inventory on hand, retailer ROI, product returns and promotional allowances.

Industry Stats
  • +5.4%CAGR global sales growth in FMCG to 2025
  • +35%growth of sales online for US CPG in 2018
  • +50%increase in the number of SKUs in an average grocery story since 2010

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