Retail

See the complete picture of what influences all types of sales across store, partner networks, BOPIS purchases and more by considering all your external and internal factors. With the additional context of media impacts, macroeconomic trends, and competitive insights, our Commercial Analytics platform, GPS-E®, empowers retail leaders to make smarter, faster decisions that fuel retail growth.

Protect margins while driving demand by pinpointing pricing sweet spots across categories and regions. Commercial Analytics helps you align pricing with customer expectations and shifting market dynamics, ensuring more profitable and sustainable strategies across categories and channels.

Go beyond surface-level customer segmentation with rich behavioral, contextual, and market-driven insights. When you discover which groups drive the most value, you can tailor your messaging and media to target each audience effectively and allocate spend for stronger acquisition, retention, and lifetime value with confidence.

Graduate from static models to a dynamic, always-on view that reflects the complexity of your modern retail environment by aggregating data across locations, sales channels, and more. Reveal the impacts of media investments and uncover new opportunities in specific regions and markets with our evolved Marketing Mix Modeling solution that helps you optimize your entire commercial plan, adapt quickly to market changes, and power your strategic decision-making.

Design and run scalable in-market experiments to uncover what works. Evaluate the impact of media investments and in-store experiences like self-checkout lanes and store remodels on sales. Our test and learn solution removes bias that often contaminates results, like weather and competitive actions. With insights integrated into your scenario planner, you can pivot quickly, reduce risk, and seize new retail opportunities across physical and online channels

Make quicker, more informed decisions while recognizing how your brand-building activities affect both short-term sales and long-term success. Our Commercial Analytics solution connects brand investments to tangible business outcomes, helping you align budgets, strengthen your brand, and grow market share sustainably over time.