Retail Company Overcomes Data Challenges with Future-proofed Measurement
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We work with retail to balance the optimization of foot traffic vs. sales and optimize the omnichannel customer journey given the rich customer data in this category. Helio integrates data to optimize messaging based on weather events. Restaurants are also impacted by weather and can be highly promotionally sensitive. We’ve worked with clients to assess average wait time and customer satisfaction as they balance menu items and limited time offers.