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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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Beyond the Goldfish Bowl: Why DIY MMM Rarely Makes a Splash

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Beyond the Goldfish Bowl: Why DIY MMM Rarely Makes a Splash

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you’ve bargained for.

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Super Bowl Ads: A Touchdown or a Fumble?

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Misleading and Misaligned

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Win with Proof, Not Promises: Why Smarter Marketing Leaders Bank on Commercial Decisioning