In today’s growth-constrained environment, enterprise leaders want far more than channel-level metrics, yet trust in measurement is not keeping pace. The gap is real: McKinsey found that 70% of CEOs measure marketing’s impact on revenue and margin, yet only 35% of CMOs say they do. And in a time when growth depends on every lever of the business working in sync, organizations are demanding more from their measurement programs — solutions that go beyond evaluating marketing performance alone and connect all facets of the business (marketing, pricing, sales, operations and more) to measurable outcomes that drive enterprise growth.
That is why we are proud to share that Analytic Partners has once again been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) Solutions — positioned Highest for Execution and Furthest for Vision among all evaluated providers. This marks the second consecutive year that Gartner has recognized Analytic Partners as a Leader, which we believe underscores our continued innovation and commitment to help organizations evolve from measuring the past to shaping the future.
Why We Feel Gartner Recognized Analytic Partners
Being named a Leader is more than a recognition — in our opinion, it validates our vision for Commercial Analytics, the framework that expands measurement beyond marketing to enable confident, enterprise-wide decisioning.
We believe this placement reflects three core strengths that continue to set Analytic Partners apart:
- Vision Backed by Meaningful Investment
What stands out for us is the Gartner evaluation of our completeness of Vision. We believe it is a testament to the strategic investments made in our technology, coupled with the strength of our talented change agents. - Innovation Grounded in Customer Needs (not Trends)
Rather than trend-seeking (e.g. AI for AI’s sake), we believe we are bringing innovative capabilities to market (yes, in some cases leveraging AI) that evolve insight development, support enterprise growth and directly address our customers’ needs. - Flexibility for a Complex World
Innovation goes hand in hand with our adaptability. Tailored model updates and co-created measurement approaches allow us to fully adapt to business and market changes—and we take all stakeholders on this journey, not just marketing, to allow for a full commercial view.
Ranked in 2025 Gartner Critical Capabilities Report
In addition to our Magic Quadrant recognition, Analytic Partners received highest scores in the accompanying Gartner Critical Capabilities for Marketing Mix Modeling Solutions report — receiving the highest rankings in three out of four use cases, including:
- Simple Mix Modeling Use Case
- Enterprise Mix Modeling Use Case
- Mix Model for Branding Use Case
As a specific example, we believe our creative evaluation demonstrates the precision of our GPS Enterprise platform in providing granular insights into the resonance and quality of creative content — enabling brands to understand not just where to invest, but how to connect with their audiences more effectively. Because understanding what works is useful — but understanding why it works is transformative.
Moving the Industry From Insights to Enterprise Decisioning
For more than 25 years, Analytic Partners has been a catalyst for change — pioneering ways to turn data into expertise, and insights into commercial impact.
Our President and CEO of Analytic Partners, Nancy Smith, puts it best:
We believe the recognition confirms our commitment to delivering superior Commercial Intelligence and decisioning solutions to our customers for real, long-term growth — now and for years to come. With GPS Enterprise, fueled by ROI Genome and AI-driven Ask Genome, businesses gain the enterprise intelligence to make agile, data-driven decisions that accelerate sustainable growth.
See Why Leaders Choose Analytic Partners
The Gartner research recognizes Analytic Partners as the only vendor to receive three highest ratings in the 2025 Critical Capabilities report, and the highest in execution and furthest in vision in the Magic Quadrant.
We believe this recognition reflects not only the strength of our technology but also the trust that the world’s most ambitious brands place in us to guide their growth.
