Platform
Solutions
- See All Solutions
- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
By Industry
Retail
Hospitality
Financial Services
All Industries
All Industries
By Role
CFO
CMO
CDO
All Roles
All Roles
Knowledge Hub
resource
Gartner® Recognizes Analytic Partners as a Leader
View the Report
About
resource
Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
View the Report

See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Customer Story

Hill’s Pet – Harnessing Evolution To Deliver Growth

Hill’s Pet’s Joe Keating shares how a successful analytics strategy allowed them to outpace their category – even during dynamic economic times.

#1

00:04:55

The Impact of Deep Dive Reports

#2

00:06:07

Increasing Cross Functional Buy-In

#3

00:08:30

Translating Analytics to the Full Organization

#4

00:10:12

Long Term vs Short Term ROI

#5

00:14:48

Communicating Value To The Board

Hear how Hill’s Pet worked with Analytic Partners to:

Design a successful analytics strategy to gain meaningful insights in a rapidly changing environment
Use insights to foster internal buy-in, optimize the timing of marketing programs, and maximize commercial results
Evolve the Hill’s Pet analytics framework to harness – not just survive – dynamic economic times to outpace the category and deliver growth

Recorded at ANA Measurement and Accountability 2022

We’ve always known marketing has played a role, demonstrating exactly what that role is and where the growth comes from has been really key. But not only that, as we’ve faced rising costs, being able to demonstrate how generating more demand can get us over some of the prices we’ve had to take, has been incredibly important to us.

Joe Keating

Associate Director, Analytics & Consumer Insights

Speakers

Kristin Moody

Vice President, Analytic Partners

Joe Keating

Associate Director, Analytics & Consumer Insights, Hill’s Pet

Recent Stories

LinkedIn: Building the Case for Marketing Effectiveness

LinkedIn: Building the Case for Marketing Effectiveness

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Have questions about Commercial Analytics?

We’d love to chat.