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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Customer Story

How Carter’s, Inc. Gained Total Marketing Visibility and Understanding

How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.

Hear how Carter’s Inc. worked with Analytic Partners to:

Develop a strategy for the best practices to keep in mind to adapt to changing consumer behavior
Build a culture of change within the organization
Design the right analytics framework to gain meaningful insights

Recorded for Ad Age Studio 30 Live in 2022

We wanted to better understand the hierarchy of the roles of our channels, and how the channels play in the total ecosystem to drive new customer acquisition, engagement and more. Last click is not going to show you those dynamics of how the channels play together.

Jennifer Lee-Harrison

VP of Demand Generation

Speakers

Mike Menkes

Vice President, Analytic Partners

Jennifer Lee-Harrison

Vice President, Demand Generation, Carters Inc.

John Dioso

Editor, Ad Age Studio 30

Recent Stories

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LinkedIn: Building the Case for Marketing Effectiveness

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Have questions about Commercial Analytics?

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