Customer Story

How Carter’s, Inc. Gained Total Marketing Visibility and Understanding

How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.

Hear how Carter’s Inc. worked with Analytic Partners to:

  • Develop a strategy for the best practices to keep in mind to adapt to changing consumer behavior
  • Build a culture of change within the organization
  • Design the right analytics framework to gain meaningful insights

Recorded for Ad Age Studio 30 Live in 2022

carter's logo

We wanted to better understand the hierarchy of the roles of our channels, and how the channels play in the total ecosystem to drive new customer acquisition, engagement and more. Last click is not going to show you those dynamics of how the channels play together.

Jennifer Lee-Harrison
VP of Demand Generation

Speakers

Mike Menkes headshot
Mike Menkes
Vice President, Analytic Partners
Jennifer Lee Harrison headshot
Jennifer Lee-Harrison
Vice President, Demand Generation, Carters Inc.
John Dioso headshot
John Dioso
Editor, Ad Age Studio 30

Have questions about Commercial Analytics?

We’d love to chat.

Get In Touch