Get in Touch
Get in Touch

Customer Story

How Carter’s, Inc. Gained Total Marketing Visibility and Understanding

How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.

#1

00:03:00

The Impact of COVID

#2

00:12:04

Brand vs Performance

#3

00:15:59

The Existing Customer

#4

00:19:22

Importance of Holistic Measurement

#5

00:22:44

Real Time & Right Time Analytics

Hear how Carter’s Inc. worked with Analytic Partners to:

  • Develop a strategy for the best practices to keep in mind to adapt to changing consumer behavior
  • Build a culture of change within the organization
  • Design the right analytics framework to gain meaningful insights

Recorded for Ad Age Studio 30 Live in 2022

Background Image

We wanted to better understand the hierarchy of the roles of our channels, and how the channels play in the total ecosystem to drive new customer acquisition, engagement and more. Last click is not going to show you those dynamics of how the channels play together.

Jennifer Lee-Harrison
VP of Demand Generation

Speakers

Mike Menkes
Vice President, Analytic Partners
Jennifer Lee-Harrison
Vice President, Demand Generation, Carters Inc.
John Dioso
Editor, Ad Age Studio 30

Share

Recent Stories

LinkedIn: Building the Case for Marketing Effectiveness
Customer Story

LinkedIn: Building the Case for Marketing Effectiveness

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue
Customer Story

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Have questions about Commercial Analytics?

We’d love to chat.

Get In Touch