- Using data and analytics to make the smartest, most informed decisions
- Making each decision with the consumer in mind and diversify the channel mix to account for the new consumer behaviours
- Creating a culture of collaboration to solve complex problems and turn data into commercial intelligence for all
Customer Story
How Colgate-Palmolive Leverages Insights and Scenario Planning To Combat Constant Change
See how Colgate-Palmolive is using their measurement program to optimize the media mix in a volatile market:
The Marketer’s Guide to Survive (even thrive) in 2023 and beyond
Colgate-Palmolive is avoiding the temptation to focus too heavily on performance marketing and exploiting the commercial impact of brand marketing.
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