Platform
Solutions
- See All Solutions
- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
By Industry
Retail
Hospitality
Financial Services
All Industries
All Industries
By Role
CFO
CMO
CDO
All Roles
All Roles
Knowledge Hub
resource
Gartner® Recognizes Analytic Partners as a Leader
View the Report
About
resource
Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
View the Report

See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Customer Story

How Frontier Communications Used Analytics To Create Internal Alignment

How holistic measurement can empower you to succeed in uncharted territory.

#1

00:04:28

The importance of holistic measurement

#2

00:06:01

Creating an unbiased view of marketing

#3

00:08:43

Finding the right balance of tactics

#4

00:12:07

Adapting models due to market changes

Hear how Frontier Communications worked with Analytic Partners to:

Evolve its strategy based on data-driven insights to increase ROI amid an already turbulent environment.
Drive organizational adoption for measurement programs.
Incorporate a holistic measurement strategy into their marketing plans.
Use insights to foster internal buy-in, optimize the timing of marketing programs, and maximize commercial results.

Recorded at ANA Masters of Data and Accountability 2022

Background Image

It’s been invaluable, just to think about what I’ve learned over the few years that I’ve been involved in.

All of the data and all of the thoughtfulness about what are the things that we need to think about in the modelling, what are the smoothings that need to happen – it’s been really educational and really, really good for our business.

Chad Milligan

Director of Marketing Analytics

Speakers

Konstantinos-Spetsaris

Senior Vice President – CET, Analytic Partners

Chad Milligan

Marketing Director – Media Analytics at Frontier Communications

Recent Stories

LinkedIn: Building the Case for Marketing Effectiveness

LinkedIn: Building the Case for Marketing Effectiveness

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Have questions about Commercial Analytics?

We’d love to chat.