- Create a holistic, predictable, data-driven marketing strategy
- Identify exactly which marketing tactics propel the business forward, and make tough decisions with confidence
- Find the most effective balance between upper and lower funnel tactics
- Capitalize quickly on changes to competitors’ marketing mix
Customer Story
How VF Corporation Used Marketing Analytics To Seize Market Share
What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners:
Brand vs performance – how to find the right mix
VF Corporation used marketing analytics to better understand the commercial impact of upper and lower funnel tactics – and how to respond most successfully when their competitors pulled back on brand marketing.
See for yourself what data from more than 750 brands, 45 countries and $100bns of spend shows about the dangers of sacrificing brand for short term sales.
Discover how you can maximize the value of analytics
to drive growth and strengthen customer relationships.