Prepared by Forrester and written by Ian Bruce, VP, Principal Analyst, with contributions from Matthew Selheimer, Ross Graber, Shannon Colford and Kate Pierpont.
LinkedIn Ads has long been a dominant force in B2B marketing, offering businesses targeted advertising solutions to engage its vast professional network. But with economic uncertainty prompting tighter budget scrutiny, LinkedIn needed a more rigorous approach to proving the commercial impact of its marketing investments beyond the capabilities of in-house Marketing Mix Models (MMM).
Discover how LinkedIn Ads moved beyond in-house MMM and transformed its approach to optimize investments and drive greater ROI. This exclusive Forrester® case study explores how LinkedIn moved beyond last-touch attribution to a layered measurement strategy that provides a holistic view of marketing impact.
Learn how LinkedIn Ads partnered with Analytic Partners to elevate its marketing measurement framework to a Commercial Analytics solution, optimize its media strategy, and prove marketing’s true value.
