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  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

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Customer Story

Microsoft and Analytic Partners

Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.

#1

00:01:19

The Impact Of Modeling On Long Term ROI

#2

00:04:00

High Consideration Products & COVID

#3

00:06:40

Direct, Short-Term and Sustained Perception

#4

00:09:10

Impact on Brand ROI

#5

00:10:37

Collaborating With Finance

Hear how Microsoft worked with Analytic Partners to:

Build foundational knowledge about how media drives both purchase intent and sales in the short term
Understand the full impact of a multi-year advertising effort to inform long-term investment decisions
Uncover new opportunities for success through a holistic approach to analytic

Recorded at ARF Attribution and Analytics Accelerator 2021

Background Image

It was really exciting and validating to see that some of those base sales that we’d seen growing over time could be attributed to a long-term investment in advertising. And what we found was a 30% increase above and beyond our short-term advertising ROI due to measuring that long-term impact.

Kathleen Magnuson

Director, Market Research

Speakers

Maggie Merklin

Chief Customer Officer, Analytic Partners

Kathleen Magnuson

Director Market Research, Microsoft

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Have questions about Commercial Analytics?

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