- Take full advantage of holistic measurement and the importance of understanding media contribution and halo in real-time
- Uncover the marketing truths about where, when and who media is impacting
- Leverage test & learn tools and use outside sources to look beyond one’s own brand
- Gain organizational buy-in to start experimenting outside the comfort zone
Customer Story
Samsung, Galderma and Analytic Partners
We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.
#1
00:14:56
Long-term impact vs short termism
#2
00:23:51
Brand vs Performance
#3
00:30:38
Where Does Media Have An Impact?
#4
00:36:10
The Effect of Halo
#5
00:45:33
Upper Funnel vs Lower Funnel Focus
Hear how Samsung and Galderma worked with Analytic Partners to:
You want an investment for today and tomorrow? You need to choose the right media and the best creatives. And we as a business need to decide what is the way we are going to measure them, in the short-term and the long-term. And insights like this start conversations with your internal stakeholders.
Rupesh Patel
Marketing Strategy and Insights
Kevin O’Farrell
Associate Vice President, Analytic Partners
Justin O’Neill
Senior Director, UK & Ireland, Analytic Partners
Agata Sobczak
Global Media Data and Analytics Manager, Galderma
Rupesh Patel
Marketing Strategy & Insights, Samsung
