- Assessing where your measurement and spend will be compromised/challenged with data deprecation
- Building and growing your first-party data by providing a clear benefit and value exchange to your customers and build trust
- Experimenting and validating new ways to connect with customers like publishers and cohorts – but monitor costs going forward
- Future proofing your measurement and incorporating a full business view, including personas, cohorts, and location data – that is all privacy safe
Customer Story
Cox Communications, Winterberry Group and Analytic Partners
An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.
Hear the expert panel’s thoughts on:
We’ve been developing a future-proofing measurement strategy for some time…it was a primary reason why we partnered up with Analytic Partners to be leveraging the Commercial Mix Models.
It gave us that foundation of understanding into the role that marketing is driving – such as how different media are driving conversions not only online but also offline – and also how other factors outside of marketing are driving our business.
Mallory Fetters
Senior Director, Marketing Sciences
Nancy Smith
President and CEO, Analytic Partners
Tina Moffett
Senior Analyst, Forrester
Mallory Fetters
Senior Director, Marketing Sciences, Cox Communications
Bruce Biegel
Senior Managing Partner, Winterberry Group
Discover how you can maximize the value of analytics
to drive growth and strengthen customer relationships.