Build vs Buy: The Pros & Cons of In-Housing to Elevate your MMM Program

Organizations looking to elevate their MMM program to a Commercial Analytics solution have a very weighty question awaiting them:

Build, or buy?

While there are many considerations that factor into making this important decision – and no single choice that is best for every organization – there are a few universal questions that all decision-makers should consider early on.

• 14 key questions to understand their organization’s needs around technology, data and expertise.
• A visual overview of how to identify the true costs, effort, commitment, trade-offs and risks of building or buying a Commercial Analytics solution.