The CFO Playbook:

This whitepaper advocates for the integration of Commercial Analytics into the finance toolkit, providing a robust solution for enhanced financial planning and analysis (FP&A) that drives topline and market share growth by encompassing all business drivers, from marketing to operations to pricing and external factors.

• The CFO’s role has grown, presenting an opportunity to drive new growth initiatives beyond cost controls.
• Marketing is an essential growth lever and accounts for ~40% of business growth.
• 65% of CFOs say their planning and forecasting need updating, AI-enhanced solutions provide unprecedented accuracy for adaptive scenario planning and visibility into complex KPIs.
• Commercial Analytics empowers CFOs to drive revenue and profits by unifying production, marketing, and operational data.