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The Forrester Wave™ Names Analytic Partners A Leader in 2026

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Analytic Partners is named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026. Analytic Partners ranked highest in the Current Offering category, among the highest scores in the Strategy category, and earned above average customer feedback.

“Customers praise AP’s strategic thought partnership, global footprint, and positive return on measurement investment.” — The Forrester Wave™

The Forrester Wave™ report is a comprehensive assessment of marketing measurement vendors and their tools, covering 31 evaluation criteria. Analytic Partners received the highest possible scores (5 out of 5) across 21 out of 31 criteria, including:

  • Scenario Planning
  • Talent Strategy
  • Global Delivery Strategy
  • Innovation

Our Key Report Takeaways:

  • Gain insight into the current measurement providers and how their solutions are suited for different types of organizations.
  • Explore the 31 evaluation criteria used to analyze and score marketing measurement vendors.
  • According to the report, discover why “global enterprises looking to get started with advanced measurement or needing education and support to build a culture of measurement should consider partnering with Analytic Partners.”

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Forrester Disclaimer 

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity  here . 

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