Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023

Analytic Partners has been named a Leader in the 2023 Forrester Wave™️: Marketing Measurement and Optimization, Q3 2023 report. Released today, the report positions Analytic Partners at the forefront of the industry, highlighting “Analytic Partners dominates with data-driven marketing insights”.

With decades of research and expertise, The Forrester Wave™️ report is a comprehensive evaluation of the industry’s top vendors, researching, analyzing, and scoring them on 38 evaluation criteria. Analytic Partners is top ranked in the Current Offering and Strategy categories among all evaluated vendors. Analytic Partners received the highest possible scores across 26 key criteria and the highest ranking versus all other vendors in the following criteria groupings:

• Business Scenarios and Impact
• Technology Platform
• Client Engagement and Services
• Measurement Methods and Management

• How “Analytic Partners dominates with data-driven marketing insights,” to achieve top scores in the Current Offering and Strategy categories
• Which criteria businesses should consider when looking for a commercial intelligence offering to evaluate business and marketing drivers
• Where the Marketing Measurement & Optimization is today, and where it’s going

The report states “Reference customers are satisfied with AP’s ability to translate insights into action, its white-glove services, and the usability of its technology platform. AP is a top choice for companies that want a marketing measurement approach that evaluates how marketing drives broader business levers.”