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Go Beyond MMM and MTA

As the media and marketing landscape has evolved and grown more complex, the analytics and measurement approach you’ve used in the past might not surface the true value of your marketing efforts.

Our forward-looking approach to marketing analytics goes beyond report card ROI analysis to establish the true business value of marketing. Our industry-leading platform and expertise defines impact, improves effectiveness, and deepens customer connections.

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Leaders Trust Analytic Partners

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Create a single source of truth for marketing effectiveness.

  • Accurately measure and optimize marketing’s contribution to revenue.
  • Analyze the impact of all factors influencing the consumer including brand, product, operational and external factors.
  • Produce compelling growth plans with incremental, measurable results.
  • Leverage sophisticated, multidimensional econometric model for scenario planning, budgeting, and forecasting.
  • Leverage a privacy-first, futureproof approach to understand your data.
  • Accurately measure and optimize marketing’s contribution to revenue.
  • Analyze the impact of all factors influencing the consumer including brand, product, operational and external factors.
  • Produce compelling growth plans with incremental, measurable results.
  • Leverage sophisticated, multidimensional econometric model for scenario planning, budgeting, and forecasting.
  • Leverage a privacy-first, futureproof approach to understand your data.

Why Commercial Analytics

An end-to-end solution for actionable insights and better decision-making

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Holistic
Go beyond media and marketing optimization and identify all the factors that affect your business performance.
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Flexible and Granular
Answer more questions, in more ways. Adapt for strategic, tactical, corporate or functional needs.
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Faster
Always-on, models provide performance metrics and real world scenario planning and predictions.
Forrester Wave Leader 2023 Marketing Measurment and Optimization Cover

Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023

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What Our Customers Are Saying About Us

It’s time to say goodbye to report card ROI analysis and embrace a commercial and integrated solution for marketing measurement.

We’ve established a long runway of high confidence in our ROI from marketing.

Cox Communications, Head of Business Intelligence
Cox, Assistant Vice President, Business Intelligence
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With Analytic Partners, we have progressed from 
‘I think…’ to ‘we know…’

Sarah Landsman
Kroger, Vice President, Marketing
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We’ve had the data to help us make better decisions and understand the drivers that will carry the business forwards.

Christof Zanecchia
VF Corp, Senior Director, Global Marketing Science
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Rather than looking at how activities are performing in 6-month increments, we are able to understand programs’ return within 5 weeks.

Jennifer Benkarski
Hilton, Director of Marketing, Performance & Insights
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Let’s Get Started

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.

Request a Demo