Create a Single Source of Truth for Marketing Effectiveness

  • Accurately measure and optimize marketing’s contribution to revenue.
  • Analyze the impact of all factors influencing the consumer including brand, product, operational and external factors.
  • Produce compelling growth plans with incremental, measurable results.
  • Leverage sophisticated, multidimensional econometric model for scenario planning, budgeting, and forecasting.
  • Leverage a privacy-first, futureproof approach to understand your data.
  • Accurately measure and optimize marketing’s contribution to revenue.
  • Analyze the impact of all factors influencing the consumer including brand, product, operational and external factors.
  • Produce compelling growth plans with incremental, measurable results.
  • Leverage sophisticated, multidimensional econometric model for scenario planning, budgeting, and forecasting.
  • Leverage a privacy-first, futureproof approach to understand your data.

We’re a Leader Among Leaders

After rigorous, months-long evaluations based on customer testimonials, in-depth product demonstrations, and more, Analytic Partners has been named a leader by both Gartner® and Forrester®. These distinctions reinforce what our customers already know: we’re not just keeping up with the industry; we’re setting the pace.

Leader in The Forrester Wave™: Marketing Measurement and Optimization Report
Leader in The Forrester Wave™: Marketing Measurement and Optimization Report
“Analytic Partners dominates with data-driven marketing insights”
Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
Placed highest for ability to execute and furthest for completeness of vision 

Trusted by the World’s Leading Brands

Nespresso logo
COX logo
Hilton logo
McDonalds logo
Hill's logo
Kroger Logo

Go Beyond MMM and MTA

As the media and marketing landscape has evolved and grown more complex, the analytics and measurement approach you’ve used in the past might not surface the true value of your marketing efforts.

Our forward-looking approach to marketing analytics goes beyond report card ROI analysis to establish the true business value of marketing. Our industry-leading platform and expertise defines impact, improves effectiveness, and deepens customer connections.

graphbg
Three overlapping dashboard screens showing graphs, charts, and data tables, including bar graphs, pie charts, line graphs, and metrics related to data analysis and reporting. The design is clean and modern.

Why Commercial Analytics

An end-to-end solution for actionable insights and better decision-making

3 circles inside each other icon
Holistic
Go beyond media and marketing optimization and identify all the factors that affect your business performance.
cartesian plane icon
Flexible and Granular
Answer more questions, in more ways. Adapt for strategic, tactical, corporate or functional needs.
3 circles icon
Faster
Always-on, models provide performance metrics and real world scenario planning and predictions.

What Our Customers Are Saying About Us

It’s time to say goodbye to report card ROI analysis and embrace a commercial and integrated solution for marketing measurement.

We’ve established a long runway of high confidence in our ROI from marketing.

Cox Communications, Head of Business Intelligence
Cox, Assistant Vice President, Business Intelligence

With Analytic Partners, we have progressed from 
‘I think…’ to ‘we know…’

Sarah Landsman
Kroger, Vice President, Marketing

We’ve had the data to help us make better decisions and understand the drivers that will carry the business forwards.

Christof Zanecchia
VF Corp, Senior Director, Global Marketing Science

Rather than looking at how activities are performing in 6-month increments, we are able to understand programs’ return within 5 weeks.

Jennifer Benkarski
Hilton, Director of Marketing, Performance & Insights

Let’s Get Started

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.

Request a Demo