Go Beyond MMM and MTA

As the media and marketing landscape has evolved and grown more complex, the analytics and measurement approach you’ve used in the past might not surface the true value of your marketing efforts.

Our forward-looking approach to marketing analytics goes beyond report card ROI analysis to establish the true business value of marketing. Our industry-leading platform and expertise defines impact, improves effectiveness, and deepens customer connections.

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Leaders Trust Analytic Partners

Create a single source of truth for marketing effectiveness.

  • Accurately measure and optimize marketing’s contribution to revenue.
  • Analyze the impact of all factors influencing the consumer including brand, product, operational and external factors.
  • Produce compelling growth plans with incremental, measurable results.
  • Leverage sophisticated, multidimensional econometric model for scenario planning, budgeting, and forecasting.
  • Leverage a privacy-first, futureproof approach to understand your data.

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Why Commercial Analytics

An end-to-end solution for actionable insights and better decision-making


Go beyond media and marketing optimization and identify all the factors that affect your business performance.

Flexible and Granular

Answer more questions, in more ways. Adapt for strategic, tactical, corporate or functional needs.


Always-on, models provide performance metrics and real world scenario planning and predictions.

Forrester Wave Leader 2023 Marketing Measurement And Optimization Solutions

Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023

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Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.