Measure & Optimize Your Performance

Holistically Measure Results.

Holistically Measure Results.

We work with companies like yours to understand the data you have, deeply analyze it, holistically measure results, and then optimize for future performance.

Unified Measurement

Our proprietary measurement framework ensures we provide one version of the truth to support strategic and tactical decisions from a customer and business lens.

 

Marketing Mix Models (MMM)

Increase business performance, market share and return on investment (ROI) through Commercial Mix Models.

 

Multi-Touch Attribution (MTA)

Understand your customers’ path to purchase and optimize tactics with Touchpoint Analytics.

Integrated Brand Impact

Balance marketing and branding efforts for both short-term and long-term gains.

Pricing Strategy

Optimize your pricing and understand risks & opportunities

Predictive Analytics

Leverage machine learning and AI to enable real-time personalization at scale.