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Analytic Partners Moves to New Office Space in Singapore

March 10, 2008


The new office provides more space and amenities to accommodate a growing professional staff to serve AP's expanding client base.

 

Analytic Partners (Singapore) Pte. Ltd. announces its move to a new, larger office space in the Central Business District (CBD) of Singapore. The new office, on Robinson Road, provides more space and amenities to accommodate a growing professional staff to serve AP's expanding client base.

 

The expansion in Singapore is a milestone for AP as Singapore serves as a regional hub in the Asia-Pacific region to serve AP's global client base. "Our presence in Singapore follows our successful model for regional service from Dublin, Ireland," said Nancy Smith, President of Analytic Partners. "Our clients in Europe are served by a high-talent, highly educated professional staff out of Dublin. Now, we have all the pieces in place to replicate that service delivery model in Asia-Pacific. We have the management on the ground; we have the proper office space; and we are actively hiring from a well-educated, sophisticated, and multi-cultural talent pool."

 

Singapore was chosen by AP as its Asian headquarters for a number of reasons including the ease of doing business. "Not only do we have a base within the right time zones for the region, but Singapore is a major international travel hub. Also, an impressive roster of regional and global companies are located right here in Singapore," explained Aaron Baker, the AP Director leading the Singapore office.

 

Analytic Partners plans to continue hiring more professional staff to build up the AP Singapore team.

 

Analytic Partners is a global supplier of custom analytics providing innovative solutions for business problems involving ROI and the creation of competitive advantage. Focus areas include Marketing Mix Modeling, Customer Segmentation, Pricing and Promotion Analyses, Predictive Modeling, and Data Mining.