Nancy brings a highly relevant perspective to a distinguished list of leading global marketers and media practitioners.
Asian Marketing Effectiveness Festival organizers, Haymarket Media identified a need to increase the importance of measurable results for this year's judging criteria. Based on over 10 years of excellence in driving business performance for many of the world's leading consumer brands through marketing effectiveness measurement and customized analytics, Nancy Smith the President & CEO of Analytic Partners has been selected to jury the 2010 Asian Marketing Effectiveness Awards. Nancy brings a highly relevant perspective to a distinguished list of leading global marketers and media practitioners.
The Asian Marketing Effectiveness Awards and Festival, now in its eighth year, celebrate effectiveness in marketing campaigns and tactics. Going beyond creative execution it is the only competition in Asia that ties marketing initiatives to business performance. This year's theme Ideas for Growth will be explored 24-25 of March through an exciting lineup of speakers in Shanghai from a number of leading regional and international brands. More information about the AME 2010 can be found at the event website.
Analytic Partners is the largest independently-held marketing research firm delivering innovative, customized analytic modeling and consulting services to clients across the globe. Founded to deliver customized solutions that improve sales performance and marketing ROI, Analytic Partners provides results-oriented insights that enable greater impact from marketing and sales programs and to improve consumer experiences.