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Analytic Partners Opens Office in Hong Kong

June 25, 2012


Office expansion will allow Analytic Partners to better serve its growing client base in Greater China.

 

Analytic Partners is happy to announce that it has opened a new office in Hong Kong. The new offices will allow Analytic Partners to better serve its growing client base in Greater China.

 

The Hong Kong office gives Analytic Partners a footing within China. Troy Yang, Managing Director for Asia, is based in Hong Kong, and Troy explains: "Hong Kong is, first and foremost, an international city. Hong Kong also has the benefit of being a part of China. With the history, sophistication, and business environment of Hong Kong, it is an ideal place for AP to serve China and beyond."

 

"This is a very exciting development for the entire Analytic Partners organization," said Nancy Smith, President of Analytic Partners. "The Asia-Pacific region is so geographically and culturally diverse that it makes sense to build these satellite offices to better and more efficiently serve local markets. We will also have the benefit of drawing from a much, much larger talent pool to build our teams," explained Nancy.

 

Analytic Partners plans to continue hiring more marketing analytics staff to build the teams in Hong Kong.

 

Analytic Partners is a global analytic consultancy firm providing innovative solutions for business problems involving ROI and the creation of competitive advantage. Focus areas include Marketing Mix Modeling,Customer Segmentation, Strategic Pricing, Promotional Effectiveness Analysis, Predictive Modeling, and Data Management.

 

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