AP's national survey on Brand Loyalty is mentioned in a piece about marketing to Millennials.
Analytic Partners' research was cited in the June 4, 2013 Forbes article, "Relationship Marketing And Millennials".
Forbes contributor, Steve Olenski, cited AP's March 2013 Brand Loyalty survey, which revealed that 48% of people between the ages of 18-44 say that any loyalty they feel toward brands in the future will be determined by the types of experiences brands create for them. Given this age group includes Millennials, which are the "much desired demographic of many marketers and advertisers," Olenski believes this revelation to be a key insight advertisers will want to leverage.
You can read more on the results of AP's survey and how they pertain to Millennials athttp://www.forbes.com/sites/steveolenski/2013/06/04/relationship-marketing-and-millenials/