Hear from the experts and leaders on the myths and advances
Analytic Partners, a global marketing analytics consultancy, held their first “Demystifying Marketing Mix Modeling” webinar on July 23, 2013. Alongside guest speaker, Forrester Research, Inc. analyst Tina Moffett, Analytic Partners explained the true benefits of the practice and set the record straight about recent misconceptions associated with marketing mix modeling.
As a long-standing, proven methodology, marketing mix modeling has helped corporate management determine the value of each marketing interaction and identify opportunities to invest and drive revenue, while managing costs. Given the deluge of data, the evolving media landscape and explosion of advanced technologies and methodologies, however, some observers are starting to question the accuracy and benefits of marketing mix modeling.
“Our extensive background in marketing mix modeling has helped us work with marketers of all sizes to achieve, on average, nearly 30% return on their marketing spend. During this webinar we will share some of our secrets for success with the ultimate intention of putting recent controversies to rest.” – Nancy Smith, President & CEO, Analytic Partners.