Aaron Baker Appointed as VP, Managing Director in Singapore
(Singapore) September 18, 2013 – Analytic Partners, a global marketing analytics consultancy, announced today that Aaron Baker has been appointed VP, Managing Director in Singapore. Aaron will work in tandem with management in Australia to expand and enhance Analytic Partners’ offices and client relationships in Southeast Asia, Australia and New Zealand.
Aaron Baker returns to Analytic Partners from Ninah Consulting where he was an Associate Partner. Prior to Ninah, Aaron was with Analytic Partners for seven years, playing an instrumental role in the creation and development of the firm’s Singapore location, established in 2007. In Singapore, Aaron focused on employee analytics and technical training, client relations, and business development. Prior to Analytic Partners, Aaron worked for the United States Council for International Business.
“We are pleased to welcome Aaron back as we expand our presence in the APAC region,” said Nancy Smith, CEO and President of Analytic Partners. “His experience working with multinationals in the areas of big data, marketing strategy and modeling will play a tremendous role as we continue to propel new innovations at Analytic Partners, deepen our existing client relationships, and forge meaningful new ones.”
Analytic Partners provides both analytics technology and consultative services to companies in a range of sectors including financial services, electronics, hospitality, retail, and CPG. With teams of data scientists, Analytic Partners organizes and analyzes data to produce custom business performance insights. Organisations leveraging these dual services experience a direct impact on marketing and sales programs. On average, Analytic Partners’ clients witnesses a return of 30% on marketing spend.