Cindy Kirkby Appointed as Vice President in Australia
(Sydney) – September 11, 2013 – Analytic Partners, a global marketing analytics consultancy, announced today that Cindy Kirkby has been appointed Vice President for the firm in Australia. With vast experience and knowledge in custom analytics, forecasting and multi-national consulting, Cindy will work in tandem with management in Singapore to expand and enhance Analytic Partners’ offices and client relationships in Southeast Asia, Australia and New Zealand.
Cindy Kirkby joins Analytic Partners from a strategic consultant role with TAL, Australia’s largest specialist life insurance company, where she advised the business on market research strategies. Prior to TAL, Cindy worked at Nielsen BASES where she was responsible for client management and business development across the APAC region. Working with many large multi-national FMCG businesses in the region, Cindy also brings with her strong industry knowledge across Financial Services, Insurance and Retail.
“We are pleased to welcome Cindy as we expand our presence in the APAC region,” said Nancy Smith CEO and President of Analytic Partners. “Her experience working with multinationals in the areas of big data, marketing strategy and modeling will play a tremendous role as we continue to propel new innovations at Analytic Partners, deepen our existing client relationships and forge meaningful new ones.”
Analytic Partners provides both analytics technology and consultative services to companies in a range of sectors including financial services, electronics, hospitality, retail, and CPG. With teams of data scientists, Analytic Partners organizes and analyzes data to produce custom business performance insights. Organisations leveraging these dual services experience a direct impact on marketing and sales programs. On average, Analytic Partners’ clients witnesses a return of 30% on marketing spend.