Shawna Thayer, Senior Director with Analytic Partners, discusses the importance of incorporating a multi-channel approach to market research.
At the July 2013 event Market Research in the Mobile World North America, Shawna Thayer, Senior Director of Analytic Partners, presented on the importance of incorporating a multi-channel approach to market research.
Thayer discusses the flood of data being produced by the mobile world, and how the increasing information can at times be hard to process. To make effective use of this cascade of data, Thayer stresses the need to bridge the gap between research and analytics departments. She outlines the best approaches for bringing these two departments together, pitfalls to avoid, and how to train your teams so that they are better prepared for future projects where research and analytics alignment is vital.
To see Dr. Thayer's speech in full, please click here.
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