Nancy Smith, founder and CEO, talks about starting Analytic Partners to meet the needs in the marketing analytics space.
As part of its "Intrepid Entrepreneurs" feature for their Spring 2014 issue, UAlbany Magazine profiled Nancy Smith, founder and CEO of Analytic Partners.
Nancy, an alumna of the University at Albany, spoke candidly about starting Analytic Partners and what prompted her to strike out on her own in the world of marketing analytics:
“I found it very difficult to get what I needed from the different suppliers and research companies we contracted with,” Smith said of her time as a market research manager at Clairol. “Previously, I had worked for a research company, and I felt that I could offer a better product than I was getting from the vendors out there.”
To read more about Nancy's growth as an entrepreneur, see her profile in UAlbany Magazine.