Analytic Partners Chosen to Present at AM2014

May 27, 2014

Analytic Partners chosen to present "Big Data, Bad Decisions" at the ARF's AM2014: The Measurement Mandate event.


The Advertising Research Foundation selected Analytic Partners' paper, "Big Data, Bad Decisions" for presentation at AM2014: The Measurement Mandate in New York on June 10, 2014. As one of the "Top Ten" paperschosen, Maggie Merklin, SVP, and Mark Wilson, Senior Director, will present with Neena Graham of Choice Hotels International on the benefits of linking marketing mix and digital attribution.


For more information about AM2014: The Measurement Mandate and how to register, please visit the ARF.


To learn more about Analytic Partners' work with big data, please visit our pages on Marketing Mix Modeling and Cross-Media Attribution.