Analytic Partners to Present “Digital in the Mix: Lessons from the ROI Genome Project”

June 2, 2014

Mike Menkes, Vice President, to present "Digital in the Mix: Successes and Failures From the ROI Genome Project" at the ARF's AM2014 on Monday, June 9th at 8:15 am at the Marriott Marquis New York.


On June 9, 2014, Mike Menkes will share his presentation "Digital in the Mix: Successes and Failures from the ROI Genome Project" at the AM2014: The Measurement Mandate event in New York. The presentation discusses the latest ROI trends and digital success principles from Analytic Partners' Intelligent Benchmark Database, the ROI Genome Project.


“It’s been an exciting few years for the ROI Genome Project.  We’ve been continuing to develop a better understanding of the forces behind marketing ROI and consumer behavior as the online and offline landscape has evolved, particularly with regards to advancements in digital media,” Menkes explains.  “There have been some interesting digital trends and we’re excited to leverage the ROI Genome Project to help identify additional business growth opportunities for our clients.”


For more information about AM2014 and how to register, please visit theARF.


To learn more about Analytic Partners' ROI Genome Project, you can read more here or reach out to us for more information.