Maggie Merklin will present "Advertising Creative Vs. Execution: What Drives ROI?" at the ARF's annual Re:Think conference.
On March 16, 2015, SVP Maggie Merklin will present "Advertising Creative Vs. Execution: What Drives ROI?" at the Advertising Research Foundation's annual Re:Think conference in New York, NY.
Merklin will present findings from Analytic Partners' ROI Genome Project and will reveal the key drivers of advertising ROI. Aspects of advertising such as creative messaging, placement, size, length, and halo, across both online and offline media, will be discussed, and their ROI strengths and weaknesses will be analyzed.
To learn more about the ARF's Re:Think Conference, please visit their web site. To find out more about how Analytic Partners can help your company improve advertising ROI, check out our Services page, or navigate to ourROI Genome Project page.