Analytic Partners will co-present the winning paper, "Return on Word of Mouth...Is It All Talk?"
Analytic Partners' paper, "Return on Word of Mouth...Is It All Talk?" has been selected for presentation at the Advertising Research Foundation's AM:2015 conference. On Monday, June 15, 2015, AP Vice President, Mike Menkes, will present findings from the recent Analytic Partners study on word-of-mouth (WOM) marketing.
Some topic areas to be covered include:
- What is the value of word of mouth? What is the role of online? Offline?
- What tools and strategy did Weight Watchers leverage to drive even more word-of-mouth about its Super Bowl spot following the big game?
- What is Discovery doing to socialize an earlier-than-ever Shark Week coming up this July?
Likewise, a key takeaway from the study that "word of mouth can help and hurt your business more than you think" will be explored.
To register, visit Audience Measurement 2015.