Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm
Company cited for “well-balanced offering of services, training, and technology”
NEW YORK (October 11, 2016) – Analytic Partners, a global marketing analytics company, announced that it has been recognized as a leader in “The Forrester WaveTM: Marketing Measurement and Optimization Q4 2016.” Analytic Partners was among the select group of companies invited to participate in the report, which thoroughly evaluated each firm on 25 detailed criteria.
“I believe that The Forrester WaveTM criteria reflects marketer demand for increasingly complex technical, innovative and adaptive analytic solutions,” said Nancy Smith, president, Analytic Partners. “Certainly, we are honored to be named among the leaders. Our team delivers clients a unique balance of tools, technology and expertise. The core of our strategy is to attract, retain, and develop an elite services team to enable clients to adapt to an increasingly fragmented marketing world and we believe this is reflected in this Wave.”
The focus on client service is reflected in Analytic Partners’ scores. The company received 5.0 out of a possible 5.0 for nine criteria in the Forrester WaveTM evaluation, including Education and Training and Change Management Consulting.
Analytic Partners believes that its sophisticated approach to the technical aspects of marketing analytics was also recognized by Forrester WaveTM. The company received the highest score in the Data and Model Management criterion, the third-highest score in the Marketing Analytics use cases criterion, the fourth-highest score in the Technology platform criterion, and among the highest scores in the Execution Roadmap criterion.
Ms. Smith expressed, “For over a decade, we have been enabling our clients to find and exploit smarter business strategies and improve business performance and bottom-line impact. Today, that means more emphasis on adaptive insight-driven approaches so markets are able to pivot a plan in the real and right-time, At Analytic Partners we focus 100% on helping our clients build a culture that embraces insight-driven decisions. When this becomes the practice and not just a project, it provides the most powerful guiding light to address marketers most formidable questions.”
The Forrester WaveTM Marketing Measurement and Optimization report also stated: “Customer references tell us that [Analytic Partner’s] strengths include ‘insights expertise’ and ‘comprehensive marketing recommendations’, which is a testament to their well-balanced offering of services, training, and technology.”
The report goes on to say that “Analytic Partners is a great fit for novice and advanced marketers; it can guide measurement laggards in the area of data and model development and deeper marketing insights, and advanced marketers will be impressed with AP’s deep knowledge of marketing strategy development.”
Analytic Partners received a high score of 5.0 out of a possible 5.0 on the following criteria in the Forrester Wave Marketing Measurement and Optimization Report:
- Data and Model Management Criteria: Granularity resolution, Absent channel accountability, Client satisfaction: data normalization, Model ownership
- Services offered Criteria: Education and training, Change management consulting
- Marketing Analytics Use Cases Criteria: Use Case: Strategic marketing management
- Technology Platform Criteria: Scenario planning
Analytic Partners also received a 5.0 out of possible 5.0 in the criteria of Execution roadmap.