Analytic Partners’ President, Nancy Smith, sat down with Jim Nail, Principal Analyst at Forrester for a wide ranging discussion about marketing analytics, data-driven marketing, and the future of advertising. In his role as a Principal Analyst at Forrester, Jim has spent years interviewing, studying, and evaluating both vendors and clients in the marketing analytics space.

We have broken this long conversation into nine, easily digestible segments which we will publish weekly in sets of three, over the next three weeks. The segments are as follows:

  1. The Right Way to get Started with Marketing Analytics
  2. The Adoption of Advanced Analytics: How 50%+ are Missing Out
  3. Selecting an Analytics Solution in Our Dynamically Changing Environment
  4. Going Beyond ROI to Data-Driven Decision Making
  5. The Attribution Controversy
  6. The Marriage of Marketing Mix Modeling and Multi-Touch Attribution
  7. Beware of Vanity Metrics
  8. Adapting to Data Disruption – Privacy and First Party Data
  9. The Marketer’s Challenge: Less is More? Or Should I Evolve my Message?

Please subscribe and follow to view all of the segments as they become available.

The following video is:

1. The Right Way to get Started with Marketing Analytics

In this segment you will learn:

  • How to get started in data-driven marketing the right way
  • The up-front investment necessary to set up a program for success
  • Starting with the right understanding of the business cases you are solving for
  • Identifying and bringing together the right stakeholders
  • Timeline expectations and managing the timeline

The following video is:

2. The Adoption of Advanced Analytics: How 50%+ are Missing Out

In this segment you will learn:

  • The adoption rate for advanced analytics
  • The barriers that hold back companies from adoption
  • An understanding of the time and commitment required to establish a successful program
  • Do analytics programs live up to expectations?
  • Do companies see positive results from data-driven decision-making?

The following video is:

3. Selecting an Analytics Solution in Our Dynamically Changing Environment

In this segment you will learn:

  • The importance of adaptability in our rapidly changing marketing environment
  • The right decision criteria for choosing a partner to help with analytics
  • Identifying the partners who can get the data and analytics right to answer your pressing questions
  • The combination of art and science needed to make analytics effective
  • Evolving analytics programs as company needs and priorities change

Please subscribe and follow to view all of the segments as they become available.

Comments and questions are always welcomed.