The I-COM Global Summit was an amazing opportunity for many of the world's foremost thought leaders in marketing data and analytics to come together in one location. Analytic Partners was proud to have a part in this event, including opportunities to share our insights with the attendees. As they were recently posted by the organizers, we wanted to share with you the videos of two of our presentations at I-COM.
First we have SVP Spencer Tilly, from our Dublin Office presenting on Data Activation. He touches on the complexity of the data landscape, how to gain buy-in across an organization and what the benefits of advanced analytics are for a real client.:
Secondly, we have CEO Nancy Smith and Director Katie deGorter presenting a real-life case study from our client, Scotts Miracle-Gro. This case study outlines how Analytic Partners used weather data to optimize the marketing efforts of a highly seasonal brand.
Lastly, we have Katie again, this time taking the lead for our Hackathon team (Red is the New Hack) to show the insights that won the team Overall Winner Masters for the Intel challenge. You can read more about this win and how it helped Analytic Partners go on to win the Smart Data Agency of the year award here.
Are you interested in any of the topics covered in the above videos? Contact us and we'd love to discuss further.
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