Understanding how marketing affects the bottom line is now more important than ever. As part of our ROI Genome offering and our ROI Genome Reports, Analytic Partners is committed to helping marketers better understand what drives ROI, how advertising and marketing efforts interact and assist each other, and how consumers’ attitudes are shifting. As a follow up to our ROI Genome: 2017 Marketing Intelligence Report, Analytic Partners team has created a handy visual summary of some of the top insights in the infographic below.

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What Drives Marketing ROI? ROI Genome Infographic

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