Industry veteran brings 30 years of experience to the leading independent analytics company

New York, NY, November 7, 2018 – Analytic Partners, the global leader in analytics, today announced that it has named Rich Gascoyne as Senior Vice President, Business Development.

In this new role, Gascoyne will be responsible for driving growth globally for Analytic Partners with new accounts, verticals and partners. In particular, he will focus his efforts on partnering with Fortune 500 companies to enhance the effectiveness and efficiency of their marketing investments to optimize ROI.

Most recently, Gascoyne was President and Co-founder of EngageSciences, which was acquired by Wayin, upon which he was named CRO. He also served in a number of various services and sales executive roles at Vignette, as well as with consultancies Accenture and Claremont Technology Group, where he sold and led the implementation of enterprise consulting deployments into clients in EMEA, Australia and through the Americas.

Gascoyne is a graduate of the University of Notre Dame and has authored a book on Business and Marketing strategies, “Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals.”

“Rich brings extensive experience in helping companies grow in ways that are sustainable, and that fully leverage their strengths,” said Nancy Smith, CEO of Analytic Partners. “His ability to execute scale in innovative enterprise technology and his entrepreneurial spirit will be a valuable asset to the Analytic Partners team.”

About Analytic Partners

Analytic Partners is a global analytics company that leverages adaptive modeling techniques and tools to help companies generate better business results, drive growth, and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance.