blog

Video: How a test-and-learn culture helps marketers drive media effectiveness

April 16, 2019


Analytic Partners' Australia Managing Director, Paul Sinkinson, recently spoke at Google about how to boost return on investment by having the right media mix. In a video posted on Think with Google Paul discusses what Analytic Partners learned from our meta-analysis of tens of thousands of campaigns, how marketers should experiment with their marketing mix and how they can drive short- and long-term media effectiveness.

 

Read the full article here.