Video: What’s the Weather Impact?

May 31, 2019

Analytic Partners Reveals How to turn Weather Data Into a Business Asset at I-COM Data Creativity Awards 2019


We all understand that the weather can be unpredictable, but how do you embed weather data throughout a company so that a business harnesses -- rather than just responds – to its power? Analytic Partners team members Katie deGorter and Brandon Rude presented a case study of a garden care product at the I-COM Global Summit on Smart Data Marketing in Spain.


Learn how an Analytic Partners tool called Helio, powered by IBM data and Analytic Partners' machine learning, turned a problem into an asset and minimized advertising waste to help generate the biggest sales month ever in the history of the company. With the right intelligence, any weather outcome can become an asset.