Executive HR business partner brings global HR leadership and organizational change management experience to the company

New York, NY (July 16, 2019) – Analytic Partners, the global leader in analytics, today announced that it has named Frieda Murphy as Vice President, Human Resources.

In this role, Murphy will drive HR strategy, organizational development, talent management and engagement for the company globally.  She will be based out of the company’s New York headquarters.

Prior to this role, Murphy held several positions across Wyndham Worldwide globally where she supported many transformation efforts across the Wyndham organization. She has also had positions as head of human resources and development for Wyndham’s timeshare company RCI’s Europe, Middle East and Asia Pacific regions.

“As Analytic Partners expands as the premier consultancy with a focus on turning data into expertise for marketing and beyond, we seek to have a strong global leadership team,” said Nancy Smith, President and CEO of Analytic Partners. “Frieda’s international experience and deep knowledge of change management will be an asset that ensures we are developing the best talent and processes as we continue to grow our global footprint.”

“I’m delighted to join a company on the forefront of integrating technology with analytics consulting services,” says Ms. Murphy. “The company has developed such a strong culture of people excellence that it is seen by clients as a real partner. I look forward to helping Analytic Partners thrive and expand.”

Born in Ireland, Ms. Murphy has a BS in Business Studies from the University of Limerick, an MS in Human Resources Leadership from the Sheffield Hallam University, UK and a Certificate in Executive Leadership Coaching from Rutgers University in the US. She currently resides in Manhattan.

About Analytic Partners
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance.