Analytic Partners


Analytic Partners Announces Equity Sharing Plan

September 10, 2019

Independent global analytics leader marks growth by sharing growth with employees


New York, NY (September 9, 2019) – Analytic Partners, the global leader in analytics, today announced that it has introduced an employee equity sharing plan. Launched in 2000, Analytic Partners helps companies turn data into expertise in order to create business impact, drive growth, and better understand their customers. The plan is being rolled out as the company approaches its 20th anniversary.


Marketing measurement is now considered to be a $1B sector and is predicted to grow beyond $2B by 2023.  Analytic Partners is having a healthy 2019 performance year and is pacing over 33% YoY growth from the prior year.


Founded by President and CEO, Nancy Smith, Analytic Partners has remained independent, even as it has grown to be a global leader.  The company now has over 200 employees with offices across the Americas, Europe, and Asia-Pacific that serve both multinational businesses and local brands. These offices include Hamburg, Germany and Shanghai, China, both opened in 2018. In 2019 the company will be expanding to Miami in order to further service the Southeast US markets as well as further support Latin America. 2020 will see further geographic expansion.


Analytic Partners has been named a Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018” and the sole Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018.”


“Analytic Partners has incredible momentum and is quickly becoming the go-to brand for turning data into expertise – for marketing and beyond. And we want all our employees to share in this success” said Nancy Smith, President, and CEO of Analytic Partners. “Attracting and retaining top talent is necessary to ensure we continue to innovate in data science and technology and meet our clients’ evolving needs.”

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