Blog Posts
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Adapting, Evolving, Thriving: An Exclusive Interview with Analytic Partners’ President and CEO
Build vs. Buy: Key Considerations for Elevating Your MMM Program
The Cookie That Just Won’t Crumble: What This Means For Your Marketing Measurement Strategy
Experimentation + Bayesian MMM: The Weird Science of Marketing Measurement
Elevating Commercial Analytics Partnerships at NorthStar Connect Europe
1 + 1 = 3: CFOs and CMOs Must Form One Team to Achieve Growth
Super Bowl Commercials Are Not Worth It! Unless…
Predicting 2024 Is Hard, but Some Predictions Can Be Expressed With Certainty
Data Doesn’t Lie, but Your ROI Metrics May Mislead
Insights to Speed Up Marketing Budget Decisions this Planning Season
4 Steps to Forward-Looking Budget Planning for Marketing Leaders
The Future of Marketing Measurement & Optimization: Insights from a Leader
Applying Commercial Intelligence to Drive Business Value
Why Omnichannel Still Matters for Marketing Execution and Measurement
Top 3 Reasons Commercial Intelligence is the Future of Marketing Measurement
How Marketing Analytics Can Drive Businesses Towards Carbon Net Zero
Outlook on Analytics: Insights and Advice from the Latest Winterberry Report
Key Takeaways from the UK Marketing Week Leadership Summit: Turn Marketing into a Value Creator
Data Analytics in the Retail Industry: Drive Success and Optimize the Customer Experience
Leadership Lessons from NorthStar Connect 2023 and the Power of Putting People First
Leveraging Insights and Scenario Planning to Manage Constant Change
The Future of Measurement is Commercial
Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics
Analytic Partners Introduces a New Brand Identity
The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top
Marketers! It Is Time For Us to Take Back Our Power and Rebrand Marketing
7 Hidden Costs of In-Housing Marketing Measurement
Four Insights on Sponsorship ROI Ahead of the World Cup Final
Commercial Analytics – The New, Cooler, Faster, Kid on the Block
Better Data, Better Analytics, Better Tactics – Marketers Pulling the Right Levers in 2023
Brand vs Performance – How To Plan (or Defend) the Best Investment Mix for 2023
What Our Colleagues Have To Say About Hispanic American Heritage Month
Defending Your Budget for the C-Suite
Analytic Partners’ Chief People Officer Alexis Terrazas-Perez Talks About Entrepreneurship, Designing a Rewarding Workplace and Why You Should Work for Us
Marketing Budgets: To Cut or Not To Cut Is Not the Only Question
Cannes Lions 2022: The Magic Lies in the Unexpected
Marketing’s Last-Click Obsession is Undermining ROI
Is Hyper-Targeting Overhyped?
The Latest ROI Genome Report: Contextual Targeting Up to 2.5x More Effective Than Other Forms
Powering an E-Commerce Brand’s Growth Through Constant Change with Commercial Mix Analytics
The Buy-In: Fostering Success Through Analytics Adoption
Does Your Strategy Stink?
Building a Better Relationship between Marketing and Finance Through Measurement
Make Love, Not War When Collecting First-Party Data
Harnessing the Power of Customer Obsession: What Brands Need to Know
How Top Brands are Turning Challenges into Growth Opportunities
From Globalization to Transformation: How Luxury Brands Should Plan for Success
Analytic Partners’ Commitment to Diversity, Equity and Inclusion
The 4 Biggest Changes in Marketing Through a Measurement Lens
How Brands Can Connect the Dots to Thrive as Data Dwindles
Future-Proofing for Success: Growth in the Midst of Change
AP Celebrates International Women’s Day 2021
From Data to Wisdom: 20 Insights for 20 Years
Evolving Beyond MMM and MTA with Unified Commercial Decisioning
So Many Goals, So Little Time: Identifying the Right Measurements of Success
What it Takes to Foster a Test and Learn Culture
Stop the Insanity! Move Your Measurement Beyond Multi-Touch Attribution
Binet, Ritson, Sinkinson: Consumer Behavior Has Shifted – Has Your Media Mix Shifted Too?
When it Comes to Video Advertising, Each Second Counts
How Businesses Can Create Their Own Best Odds for Success
Modern Challenges Require a Measurement Evolution
The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times
What the New Normal Means for Advertisers
Don’t Guess, Test: Use Data To Evolve for a Changed World
Adapt With Speed to Insights During Turbulent Times
Coronavirus: Minimize Risk and Plan
A Talk with the Team: Celebrating International Women’s Day
Digital ≠ MTA: Getting Measurement Right
Is the Google Chrome Announcement Another Nail in the MTA Coffin?
Minimizing Bias from Data Loss: A Unified Measurement Approach
Disrupting MTA
Report: Emerging Media Outperforms Traditional Media
Read All About It: How Marketers Can Adapt in a Changing Media Landscape
The Value of TV in the Age of Digital
When the Next New Thing Isn’t the Best Thing: Choosing the Right Measurement Approach for Your Business
Why DTC Brands Are Loving Real-World Retail
Sales & Marketing: A Toast to Better Collaboration
Are You Primed for Amazon Advertising?
CMOs & CFOs: Do They Need a Language App?
National vs Local: Balancing Efficiency and Precision
Up, Up, and Away: Short Term Gains vs Long Term Brand Health
Maximizing Your Investment as Online and Offline Ad Efficiency Converge
Dressing Up When Everything Seems to Go Down: UK’s Retail Apocalypse Untangled
GDPR – A Shift in Personalized Marketing Effectiveness
Navigating the Digital Whirlpool
The Speed of Retail: Balancing Real-Time Actionability with Depth of Insight
New ROI Genome Report Addendum Released: Halo Effects on Portfolio Advertising
Why are Online Advertising ROIs Dropping?
The European General Data Protection Regulations (GDPR): Catching Up with Today’s Digital Reality
Leveraging Unified Measurement Within an Adaptive Framework in Travel and Hospitality
Zero-Rated Content: A Marketing Perspective
China’s Mobile E-Commerce Market Is Saturated. So How Do Brands Break Through?
Is the Promise of Multi-Touch Attribution False, Like 6-Pack Abs Infomercials?
Olympic Sponsorship: Is It Worth It?
Going Down the Path of Adopting Analytics? Welcome to the Jungle, Baby… You’re Gonna Die!
Adapting to Change in Consumer Behavior During Chinese New Year
What Digital Marketing Innovations Will Be Revealed at This Year’s U.S. Open?
Not Just Bake Sales Anymore: Taking a B2B Perspective To Win the Back-to-School Season
Christmas in July? Not Quite for Amazon Prime Members
5 Common Marketing Practices That Need To Go Away
Making the Most of Analytics: Building a Corporate Culture for Analytic Impact (Part 1)
Capitalism’s Moral Compass: The Argument for Cause-Based Marketing
FIFA World Cup Sponsorship: Is It Worth It?
Media Creative vs. Execution: What Matters Most?
How To Maximize the Impact of a $4 Million Super Bowl TV Ad
Analytic Partners Opens Office in Australia