Analytic Partners SVP and ROI Genome Lead, Mike Menkes, recently sat down for a conversation with Stephen Griffiths, host of the podcast "Digging for Insights". The two covered a wide range of topics surrounding emerging media and the most recent ROI Genome Report, answering big questions about what it means to advertise on platforms like Spotify, Netflix and podcasts. You can listen to the full discussion below to learn more about:

• The differences between streaming audio and terrestrial radio, and when brands should consider each
• How to balance emerging and traditional media in a marketing plan
• The future of online video content
• And more

Listen to the episode here.