In The News: COVID-19 Insights Leaders Roundtable

August 3, 2020

As seen on


[GreenBook's latest Roundtable] had an incredibly diverse panel from all sectors of the industry to share their thoughts and experience on such topics as: how methodologies are being reinvented to address not just changing practical considerations, but whole new questions, how clients are balancing between strategic and tactical insight needs, which categories are booming, which are struggling, and which are holding their own, the focus on ROI for insights and thinking about where the future whitespace may be for both insights buyers and suppliers.


The panelists were:

  • Nancy Smith, President and CEO – Analytic Partners
  • Gregg Archibald, Senior Partner, Gen2 Advisors
  • Richard Clarke, Senior Vice President – Potentiate
  • Rob Key, CEO – Converseon
  • Kim Harrison, CEO – Focus Forward
  • Miriam Alexander, – CEO; lead principal – Go Deep Strategy


Listen to the full Roundtable and access the transcript on


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