Analytic Partners and Adweek: Growth in the Face of Disruption

December 7, 2020

In a year of major disruption, discerning the right levers for maximizing marketing effectiveness can be a challenging endeavor. Analytic Partners EVP Maggie Merklin and SVP Mike Menkes recently sat down in conversation with Adweek for a Spotlight event to discuss "Growth in the Face of Disruption: Understanding the Evolving Drivers of Business Performance".



Over the course of the conversation, a few key themes emerged for brands that have successfully adapted to meet consumers where they are. Above all, the ability to understand business drivers across multiple channels and craft a data-driven omnichannel strategy is critical, along with scenario planning to better prepare for a number of possible outcomes.


You can watch the full video of the conversation here.







Let's transform your business.

Analytic Partners can help your business evolve.

Get in touch with an expert